Adidas needed to show the mark had acquired a "distinctive character" throughout the European Union based on its use, to the point that consumers inherently knew an Adidas product and could distinguish it from another company's products.
Its decision upheld a 2016 ruling by the EU's intellectual property regulator cancelling the registration of.
Sporting goods brands have seen a rise in trademark disputes recently.
After today's rejection, the brand can still take its appeal to the EU's highest court, the European Court of Justice.
The validity of the trademark was called into question by Shoe Branding Europe, which filed an appeal with the EUIPO for a declaration of invalidity on the basis that the mark lacked "any distinctive character, both inherent and acquired through use".
The three-stripe logo was first registered by founder Adi Dassler on a football boot on 18 August 1949, but the court said it was not sufficient to identify the products as originating from Adidas.
The trademark in dispute is for a figurative mark which consists of "three parallel equidistant stripes of identical width, applied on the product in any direction".
The General Court of the European Union said on Wednesday that the design was an ordinary figurative mark.
An EU court rendered Shoe Branding's two-stripe trademark invalid a year ago, saying the stripes were too similar to the Adidas trademark.
The court considered the simplistic nature of the trademark, inversion of the colour scheme and promotional images cited as evidence by Adidas showing sloping stripes, before rejecting this second claim in its entirety.
It noted that the ruling is limited to the use of the stripes regardless of their direction and positioning on a product - adding that the stripes still enjoy a "broad scope of protection" in a range of different forms throughout the bloc.
In 2017, Adidas lost another legal battle where it tried to block Skechers from selling athletic sneakers that it said copied its "Springblade" concept.
He supported remaining in the European Union in the 2016 referendum but has since promised to lead Britain out of the bloc. She quit as Conservative leader earlier this month after failing to win Parliament's backing for her Brexit deal.
In recent years, he has raised his profile as a supporter of mental health, homelessness, conservation and other charities. The split is a continuation of the distancing between the Cambridge and the Sussex camps and their respective brands.
It notes that a decision not to vaccinate is "not just a personal choice of risk-taking.it also poses a risk to others". Globally, 49 percent of men worldwide say they know "some" or "a lot" about science, compared to 38 percent of women.
Unlike the P30 Pro, the Nova 5 Pro does come with a microSD card slot, allowing users to expand the storage if deemed necessary. It ditches the in-screen fingerprint sensor in favor of a traditional rear-mounted one and is using the older Kirin 710 CPU.
This isn't the first time she's suffered a wardrobe malfunction because of her hardcore twerking and it likely won't be the last . This was her first performance after cancelling numerous shoes to do complications from plastic surgery.
Concerned over mounting tensions with Iran, the Federal Aviation Administration issued an emergency order on Thursday prohibiting US operators from flying over a section of airspace controlled by Iran.
Sharpe was treated at the scene and rushed to the hospital, but he later succumbed to his injuries less than two hours later. Sharpe was driving north on K-2 when he struck a deer, disabling his vehicle, which sat in the south-bound lane.
The results show that the vast majority of teachers and school leaders report that their schools are open to innovative practices. Regardless of the category, however, few American teachers reported a "high level of need" for professional development.
The state, defending the conviction, said the justices must narrow the focus from Evans' broader record to the case at hand. Flowers, 49, has been tried six times for the murders of four furniture store workers in Winona, Mississippi, in 1996.
Hamilton's difficulties were uncharacteristic on a day when Mercedes had once again been in control during the first two sessions. Asked if he felt frustrated at his lack of success after a run of 15 races without a victory, he said: "I am not frustrated".
This Could Be The Most Earth-Like Exoplanet Discovered Yet
Astrophysicists and scientists all around the world are constantly coming up with new research or study when it comes to space. This graphic shows the top 19 potentially habitable planets as of June 2019, sorted from the most Earth-like to the least.
Trump faces new sexual assault allegation; he issues denial
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State of Missouri denies clinic's abortion license
Should the clinic be forced to shutter, Missouri would become the first state without a single abortion provider since Roe v. Missouri's health department has declined to renew a license to perform abortions for the state's lone clinic, but the St.
"back-office positions" leaving health sector
It is not clear whether new administrative services will be required to coordinate local care and how that will be funded. Examples of duplication offered include positions in communications, planning, data analytics and financial services.
Used Nest cams were letting previous owners spy on you
That means the camera feed can still be accessed through a Wink account even if the Nest Cam has been passed on to someone else. It seems that a connection established via his Wink Hub was maintained even after a reset.
Transfer: Barcelona sign Dutch defender
Interestingly, van Beijnen is the son of Ali Dursun , who is the agent of Frenkie De Jong , who has joined Barcelona from Ajax. The two players actually spent time together in the youth ranks of Willem II , according to Mundo Deportivo .
India deploys destroyer, patrol vessel to Gulf of Oman
While the USA and Saudi Arabia have blamed Iran for the incidents, Iran has vehemently denied any involvement in the attack. In retaliation, he called for an attack on Iran, but called it off just hours before strikes were to be launched.
Kazuto Ioka wins vacant WBO world super-flyweight title
Ioka, who is ranked No. 2 in the WBO, is coming off a split decision loss to Nietes for the vacant WBO super flyweight strap. The fight was streamed on UFC Fight Pass worldwide outside of Japan, the first world title bout since Roy Jones Jr.