The acquisition of Tableau by Salesforce: industry insights

Salesforce acquires Tableau Software in $15.7 billion deal

San Francisco: Software giant Salesforce has announced that it is acquiring data analytics company Tableau in a Dollars 15.7 billion deal.

Tableau will integrate with Salesforce Einstein to deliver an intelligent, intuitive analytics and data visualization platform for every department and user at a company, the release said. The company's chairman, Marc Benioff mentioned in a statement that the combination of the world's top CRM provider and the top analytics platform should result in a collaboration that would essentially be a match made in heaven.

'Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data. Among the companies that use Tableau's services are Charles Schwab, Verizon and Netflix.

With Tableau, Salesforce will be able to help companies tap into data they have, make smarter decisions and boost innovation. The deal, which should complete by the end of October, is expected to add United States dollars 350-400 million to company revenues this year. The company has grown rapidly, reporting fiscal 2018 (ended December 31, 2018) revenue of $1.16 billion, up 18 percent from 2017. It will keep its HQ in Seattle (Salesforce HQ is in San Francisco) and will continue to be led by CEO Adam Selipsky and the current leadership team.

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Trading of Tableau's shares has been suspended because of the Salesforce acquisition. While data gathering has become significantly easier and cheaper, there have always been concerns that the tools allowing for useful visualisation and interpretation of that information have failed to keep pace.

"And with a bright future ahead of us, as we've powered through the subscription transition, built an enterprise business, and strengthened so many parts of the company", Selipsky explained adding this was why Tableau was attractive to Salesforce.

"The acquisition accelerates Salesforce's roadmap for (its) Customer 360 initiative, which helps companies gain a complete view of their customers, and more broadly their analytics initiative", Koenig said. The previous week, Tableau was valued at $10.79bn. "I look forward to working together in support of our customers and communities".

"The recent announcement regarding the new acquisition of Tableau by Salesforce complements the existing Salesforce Analytics cloud and expands it with industry-leading capabilities", said Matt Meents, senior vice president and head of Magnet360, Mindtree's Salesforce practice. The deal will also help Salesforce extend its engagement and data intelligence for its current customers.

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