Build-A-Bear’s ‘Pay Your Age’ day is back - with changes

Build-A-Bear to return a limited ticket Pay-Your-Age event

Build-A-Bear Workshop is back with its "Pay Your Age" promotion, but they're doing things a differently this time around after the company a year ago had to cut short the then one-day sale due to overwhelming popularity.

Pay Your Age Day is making a comeback at Build-A-Bear - but not for everyone.

Some shoppers queued before the shops even opened and some for over six hours - meaning Build-A-Bear were forced to end the promotion early.

In addition to the ticket giveaway, Build-A-Bear is also holding a sweepstakes where 10 guests could win the grand prize of a birthday party experience valued at $250.

If you want a chance to win, you'd better hurry, because you only have until June 16.

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Stores were forced to close after they were overwhelmed by queues.

More than 200,000 people are expected to be selected to receive the "Pay Your Age" ticket to take part in the event happening in the stores across the country, Canada and the United Kingdom from June 24-28.

Whoever gets a ticket can bring up to two children to a participating Build-A-Bear Workshop at one of two redemption periods during that week.

Those who are not yet Bonus Club members can sign up for the program and complete a birthday profile in order to enter the Count Your Candles sweepstakes and Pay Your Age limited ticket offer, redeemable in stores only.

The birthday party packages are available all year round, and start from £11 per person.

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