Trump's advice to Boeing following fatal crashes: 'REBRAND' after fixing 737 Max

Boeing 737 Max aircraft lands at the Southern California Logistics Airport in the high desert town of Victorville Calif

Just weeks ago, as Boeing came under intense scrutiny for the safety of its 737 Max 8 planes, Trump asserted that, "Airplanes are becoming far too complex to fly".

The grounding of Boeing Co's fuel-efficient, single-aisle workhorse after two fatal crashes is biting into USA airlines' Northern Hemisphere spring and summer schedules, threatening to disarm them in their seasonal war for profits.

The Federal Aviation Administration has been meeting with representatives from American Airlines Group Inc, United Airlines and Southwest Airlines Co over the next steps after more than 300 Boeing 737 MAXs were grounded worldwide.

The cancellations will affect up to 115 flights a day, Reuters news agency reported. They will discuss the progress of the FAA's review on the 737 MAX.

A Boeing 737 MAX 8 operated by Indonesia's Lion Air crashed in the Java Sea on October 12, killing all 189 people on board. The crash killed 157 people.

Chief Executive Dennis Muilenburg has apologised on behalf of Boeing for lives lost in two recent accidents and promised that it would address the risk that flight software meant to prevent the plane stalling could be activated by wrong data.

The timing of a prolonged grounding could not be worse for Northern Hemisphere carriers. "The EU has taken advantage of the USA on trade for many years".

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In a letter to employees and customers, Chief Executive Doug Parker and President Robert Isom said they believe the 737 MAX will be recertified before August 19, but they want to ensure reliability "for the peak travel season and provide confidence to our customers and team members when it comes to their travel plans".

American Airlines has cancelled all its MAX flights.

"We're not denying that it's going to be a challenge for us", American spokesman Ross Feinstein said.

"My team and I are working closely with our customers to answer their questions, get their feedback and ensure those who operate the Max are prepared when the grounding is lifted and the fleet returns to flight", Muilenburg said.

To compensate, global MAX operators have added a flight or two to other aircrafts' daily schedules and deferred some non-essential maintenance work.

The airline said it will bring the Max aircraft back on line as spares to supplement its operations once it is receritfied.

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