Ninja reportedly paid $1 million to promote Apex Legends

Besides streaming Ninja is also well-known for his ever-changing rainbow hair

According to a report from Reuters, Tyler "Ninja" Blevins was paid $1 million by EA to tweet and stream Apex Legends during its launch on the morning of February 4, 2019.

Ninja built a huge following playing Fortnite, that other little free-to-play battle shooter that you might have heard of.

Being two of the most popular streamers on Twitch and both having passed 100,000 subscribers at a point, it is not surprising that they were sought for their influence in the space and it certainly led to a large influx of players to the game.

The promotional relationship wasn't a secret-his stream was labeled as an "Apex Legends partner"-but the amount involved is staggering, particularly given that the report suggests that it was exclusively for launch day".

Derry awaits decision on 1972 killings — Bloody Sunday
As with all military witnesses at the Saville Inquiry, the former paratrooper was granted anonymity as he gave evidence. UK Defence Secretary Gavin Williamson confirmed the government would support Soldier F and pay his legal costs.

SimBad adware apps downloaded from Google Play almost 150 million times
With so many utterly hopeless Android anti-malware apps, AV-Comparatives recommends you stick to the well-known brands. A seperate group of 32 apps were later pulled from the Google Play Store during the testing process.

FSU Basketball: 3 ways Noles can beat Virginia Tech in ACC Tourney
It's also the same floor where Virginia lost a second-round game as a No. 2 seed to seventh-seeded Michigan State in 2015. Duke meets North Carolina in the ACC tournament semifinals on Friday night, with a possible No. 1 seed on the line .

While the exact details on EA's dealings with the streamers are not made public, it's reported that the company has also paid streamers like Michael "Shroud" Grzesiek and Jack "CouRage" Dunlop days and weeks after Apex Legend has been released due to the popularity of the game. At the time, though, I was not aware of exactly how much EA was paying streamers like Ninja and Dr. Disrespect.

Blevins isn't the only famous Twitch streamer Electronic Arts is said to have approached leading up to the product launch. Beyond the initial paid streams, though, appearances were of their own volition.

Understandably, there's a lot of excitement around Apex Legends and with the immenent release of the Battle Pass soon players are hungry for information on new content. "After midday Tuesday, Feb. 5, all Apex Legends streaming content has been organic".

Related:

Comments

Latest news

‘Ordinary white man?’ Picture of New Zealand accused emerges
Worshipper Syed Mazharuddin, who lost two of his friends in the attack, said: "This guy came through the main entrance door". Facebook said it had deleted the gunman's accounts "shortly after the livestream commenced" after being alerted by police.

World Rugby reveals Nations Championship plans
By the end of today's meeting, it had become increasingly clear that they just needed the Six Nations unions to jump with them.

'Bomb cyclone' winter storm moves east after punishing Colorado in US
A tornado in New Mexico sheared roofs off buildings in the small town of Dexter, about 200 miles southwest of Albuquerque. The total number of people rescued statewide is likely higher, as local law enforcement ran separate rescue efforts.

Mob boss gunned down in Mafia hit outside his home
The New York Post reported that Cali had increased the Gambino family's involvement in drug trafficking, particularly in opioids. Cali was believed to have been elevated to the position of acting boss in 2015, taking over from Domenico "Greaseball" Cefalu.

Floods kill 10 in Mozambique as cyclone Idai lashes heavy rains
Idai is expected to produce about triple the amount of rain that fell during the devastating October 2018 Gauteng storms. It may possibly also affect far eastern Zimbabwe, but would be too far north to affect South Africa.

United Nations seeks Sh4bn as cyclone hits southern Africa
Cyclone Idai battered Mozambican coastal city Beira on Friday, jeopardising the lives of almost half a million people. Many houses have been damaged and bridges washed away in parts of the Manicaland province which borders Mozambique.

Sports Direct offers £150m loan to bail out Debenhams
Sports Direct said the retailer's January trading update was "at best impossibly optimistic or at worst deliberately misleading". Debenhams has said it will "give careful consideration" to Mike Ashley's Sports Direct offer of a £150m loan.

Pay attention to your kidneys this World Kidney Day
Whether you have kidney disease, one of the risk factors, or are simply concerned, discuss it with a friend or family member. Its theme was: " Kidney Health for Everyone, Everywhere ".

May counts on European Union for Brexit delay, World News & Top Stories
Next week, MPs will be asked to vote again on Theresa May's deal, which they've already rejected overwhelmingly twice. Lidington said the delay could end up being more than a year, if no deal is agreed in the next few days.

Dominant Ireland get some of their rhythm back - Schmidt
The 36-year-old hooker will win his 116th global cap when he leads his country in Sunday's Six Nations clash with France in Dublin.

Many dead in New Zealand shooting at two mosques during Friday prayers
He claimed to represent Europeans and whites in a battle against immigrants, people he repeatedly described as "invaders". Indonesia's President Joko Widodo condemned the attacks, in which an Indonesian father and son were among those wounded.

Warren Joins Harris in Fundraising Off O’Rourke’s Candidacy Announcement
Beto O'Rourke cheers as he listens to Bobby Pulido sing "desvelado" during a campiagn stop at HEB Park in Edinburg Tuesday, May 01,2018.

Time moves backwards on quantum computer
An analogy would be giving the pool table such a perfectly calculated kick that the balls roll back into an orderly pyramid. However, the researchers believe this error rate isn't insurmountable, they just need more sophisticated hardware.

Golden Tate reenacts 'Show me the money!' scene to toast Giants deal
Via ESPN's Adam Schefter , the Giants signed the one-time Golden Domer to a four-year, $37.5 million contract. Tate finished last season with the Philadelphia Eagles following his trade from the Detroit Lions .

Game of Thrones Final Season Episode Lengths Officially Revealed
And now our watch begins: HBO has finally released the run times and air dates for the final six " Game of Thrones " episodes. But now HBO has confirmed a small - yet significant - new detail: just how long the final season is actually going to be.

Other news