According to a report from Reuters, Tyler "Ninja" Blevins was paid $1 million by EA to tweet and stream Apex Legends during its launch on the morning of February 4, 2019.
Ninja built a huge following playing Fortnite, that other little free-to-play battle shooter that you might have heard of.
Being two of the most popular streamers on Twitch and both having passed 100,000 subscribers at a point, it is not surprising that they were sought for their influence in the space and it certainly led to a large influx of players to the game.
The promotional relationship wasn't a secret-his stream was labeled as an "Apex Legends partner"-but the amount involved is staggering, particularly given that the report suggests that it was exclusively for launch day".
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While the exact details on EA's dealings with the streamers are not made public, it's reported that the company has also paid streamers like Michael "Shroud" Grzesiek and Jack "CouRage" Dunlop days and weeks after Apex Legend has been released due to the popularity of the game. At the time, though, I was not aware of exactly how much EA was paying streamers like Ninja and Dr. Disrespect.
Blevins isn't the only famous Twitch streamer Electronic Arts is said to have approached leading up to the product launch. Beyond the initial paid streams, though, appearances were of their own volition.
Understandably, there's a lot of excitement around Apex Legends and with the immenent release of the Battle Pass soon players are hungry for information on new content. "After midday Tuesday, Feb. 5, all Apex Legends streaming content has been organic".
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Additionally, it touches the segmentation study provided in the report on the basis of the type of product and application. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
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