Google almost doubles removal of 'bad' advertisers

Google Removed 2.3 Billion Bad Ads Last Year

Took down one million bad accounts, twice as many bad advertiser accounts in 2017.

In total, the search giant took down 2.3 billion ads that violated its advertising policies previous year.

So in a bid to fight ad fraud, malware, phishing ads, and fake sites, Google has not only tightened its policies and rules, but has also killed millions of "bad ads" every day.

Google saysit also plans to expand on the new policy manager by adding features to it which give advertisers recommendations for fixing ads, history of their appeals and more.

"At Google, we take our responsibility to help create a healthy and sustainable advertising ecosystem that works for everyone, seriously".

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"We, at Google, have been working towards protecting the users, advertisers and publishers by investing significant technological resources", Scott Spencer, Director of Sustainable Ads, Google, said in a statement.

Last year, Google undertook multiple steps to tackle misleading ads on its platform. Nearly a million of these accounts were banned in the a year ago.

This includes almost "207,000 ads for ticket resellers, over 531,000 ads for bail bonds and approximately 58.8 million phishing ads".

Second, Google went after the bad actors behind numerous bad ads and not just the ads themselves. However, the ad giant said the number of advertiser accounts it terminated last year almost doubled from the previous year to almost one million.

Apart from being the preferred search engine for the billions of internet users, Google has also emerged as the home for online advertising, over the years. It said it verified almost 143,000 election ads in the U.S. The real challenge going forward, judging by Google's updated policies, is keeping up with the evolving ways of these malicious actors. The company took down ads from around 1.2 million pages, 22,000 apps, and 15,000 sites for violating policies related to misinformation and hateful or low quality content. "We removed ads from nearly 74,000 pages for violating our "dangerous or derogatory" content policy, and took down approximately 190,000 ads for violating this policy".

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