Fitbit's New Fitness Trackers Are Only Available to Businesses

Fitbit debuts Inspire wearable but only for employee health plans

"These special release trackers are available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers of their organizations, participants, and members", the company explains on its marketing page.

The Fitbit Inspire is available as a wristband with the clip, and it offers the basic features including activity and sleep tracking, and also is a connected band to get information from the phone for the notifications. The company is also offering another variant of the Inspire-Fitbit Inspire HR-which comes with a heartbeat tracker and several other added features.

Fitbit has quietly added a new fitness tracker to its website, but the device is not for everyone.

While many health insurance providers give out Apple Watches as a way of improving (and tracking) customer lifestyle, the Fitbit Inspire is considerably more bare bones.

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Fitbit is taking an interesting approach with the company's newest fitness devices. It's the company's cheapest, but users won't be able to get it in stores. As with most fitness trackers, Inspire is swimproof and can be submerged in 50 meters of water. It also has different exercise modes, cardio fitness levels, and pace and distance monitoring that works with a phone's Global Positioning System.

As their names suggest, the Inspire HR features a heart rate monitor, while the stock Inspire lacks this feature. The Fitbit Inspire HR can also track sleep stages (light, deep, REM) and can record real-time pace and distance via your smartphone's Global Positioning System. Individual prices aren't available, though.

In an interview with CNBC, Fitbit CEO James Park explained that the company already has 6.8 million users via various wellness programs, and that the plan is to keep increasing that number.

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