Coca-Cola launching brand new flavor

Coke launches first new flavor in years	 	 	 			Orange Vanilla Coke Orange Vanilla Coke Zero Sugar hit shelves on February 25

"What we realized is that we had a diamond in the rough when we looked at our flavors portfolio", said Kate Carpenter, brand director of Coca-Cola.

Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar hit store shelves on February 25. They considered a few options, including raspberry, lemon, and ginger, which performs well for the company in Asia.

Focus groups also tried flavors from Coke's worldwide market, including raspberry, lemon and ginger, which CNN reported are popular in Asia, but Orange Vanilla, available for a limited time in Canada, was the favorite. And the flavor, though "unexpected", was still "familiar", she said. "We only tweaked the blend of natural flavors, which are proprietary to Coca-Cola, so the ingredient list on the Nutrition Facts Panel on cans and bottles is the same". While Coke has experimented with many different Diet Coke flavors, the original Coke hasn't seen a new addition in over a decade. Customers can expect to see new packaging for the Cherry and Vanilla flavors, too, for a "bit of a facelift".

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Soft drinks giant, The Coca-Cola Company are known for their quirky and light-hearted tone aside from the iconic fizzy goodness that is the Coke drink itself.

Other flavors in the Coke Zero Sugar line include Coca-Cola Cherry Zero Sugar, Coca-Cola Vanilla Zero Sugar, and Caffeine-Free Coke Zero Sugar. And flavors usually aren't discounted, so Coca-Cola can increase its margins by selling flavored versions of the product, he said.

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