Company uses AI to catch people sharing Netflix passwords with friends

The days of sharing Netflix passwords could be coming to an end

They are well written, with good characters and most importantly, they are fast, unlike the usual soaps on television.

Presented with information on the illegal sharing and the accounts involved, the provider, for example Netflix or HBO, can choose how to proceed further.

Up to a quarter of young people share passwords forvideo streaming services such as Netflix - but that could soon be a thing of the past.

Once someone in a group gets a paid subscription, the password is circulated and everyone gets to watch in a single subscription.

However British firm Synamedia's new Credentials Sharing Insight, exhibited at CES 2019, aims to "combat the rapid rise in account sharing between friends and families".

Well, not anymore. If a password is shared, such cases will be hunted down by a new service introduced by a United Kingdom company Synamedia.

Synamedia says its system is being trialed now by a number of content providers, although it won't say exactly who they are.

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If an account is signed in and watching shows in both Edinburgh and London, then Synamedia flags the user.

If the platform finds out that the password has definitely been shared with several people, the account might be closed down permanently.

The UK company claims by looking at variables such as where the streaming service is being used, the content watched, the device used to watch it and more it can calculate a probability of how likely it is a particular user is sharing their password.

'Casual credentials sharing is becoming too expensive to ignore, ' said Jean Marc Racine, the CPO of Synamedia. Our new solution gives operators the ability to take action.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.

The new platform will use artificial intelligence and machine learning and identify, monitor and analyze the pattern of password sharing.

Synamedia says the system has already begun trials, though no official release date has been set as of yet.

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