Pantone Crowns "Living Coral" Its Color of 2019

Jannis Spyropoulos Vineyard 1952. The Vorres Museum Paiania Attiki Greece

As for living coral, the future may present a more complicated prospect.

Since our favorite way to celebrate the year's end usually involves some kind of shopping, we've already set to work to figure out the myriad ways we can wear the Living Coral 2019 color trend.

Colour of the year? The color authority has bestowed the honorable title on a special hue every December for the past 20 years, taking into account fashion, decorating, design and cultural trends, as well as "how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time", according to press release from Pantone. It's a color that seems to work for everybody, across the gender spectrum in apparel and across segments, from art and housewares to home interiors and industrial design.

The color also points to a long and often painful slog over the last decade or so through financial market scares and political crises to environmental chaos and the rise of social media, where saturated color presides, Pressman said. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

Living Coral is vivifying, but it's "not so overpowering and in your face", she said.

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Pantone goes on to say: "Living Coral emits the desired, familiar, and energising aspects of colour found in nature". Ever wonder what those Pantone numbers are all about? It's a description that combines hue and saturation.

So if you want to be popular in the coming 12 months, there's only one thing for it.

Living coral is receiving the baton from a cousin on the color wheel, ultra violet - which, as NPR's Camila Domonoske pointed out a year ago, is not to be confused with invisible ultraviolet (note the lack of a space!) light. In 2016, Pantone picked a duo for the first time: Serenity (a baby blue) and Rose Quartz (a light pink).

The selection process spans the year.

New Jersey-based Pantone picks a new color each year based on socioeconomic conditions, fashion trends, new technologies, as well as new trends in the realms of lifestyle, art, music, travel, and of course, social media.

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