Beating Lyft to the punch, Uber unveils rewards program in San Diego

Uber Rewards has just been launched in nine cities in the United States, but the program will be rolling out to all riders in the country over the next few months. Lyft Rewards, which launches in December, is a program that also allows riders to earn points. Interested users can hop on a waitlist so they can be informed the second Uber Rewards launches in their city.

For every eligible dollar that you spent on Uber and Uber Eats in the six months prior to joining Uber Rewards will be counted towards your membership level when the program goes live in your area. The company said it will expand the program to the rest of the US over the next few months.

Uber will offer a tiered reward system - escalating from Blue to Gold to Platinum to Diamond - with escalating benefits.

Once in the program, users earn one point for every dollar spent on UberPool and Uber Eats orders; two points for deluxe rides like UberX and UberXL; and three points for luxury Uber Black and Black SUV.

Uber Rewards members will earn one point for every eligible dollar spent on UberPool and Uber Eats orders, two points for UberX, UberXL, Select, and WAV, and three points for Black and Black SUV.

It takes 7,500 points to reach the top Diamond tier.

Those points will determine what tier a user is in, and what rewards will be dispensed.

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You'll advance to Platinum level after 2,500 points, which gives you price protection even during rush hours and priority airport pick-ups. Your status will reset after every earnings period, but you will move up to the next level as soon as you rack up the required number of points. Once you reach a reward level, you'll keep those rewards for the rest of the earning period and the next six months as well.

Lyft says its program starts in December in several cities it wouldn't identify.

The company plans to make it available to more riders next year but would not give details.

Rewards progress can be tracked inside the app.

Finally, Diamond members get all of the other benefits along with premium support, dedicated phone support and 24/7 response times from Uber's most experienced customer support agents.

Express Pool may also drop off riders at locations that are within two blocks of their actual destination.



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