7-Eleven's scan-and-pay option will allow customers to ring up Slurpees and snacks without waiting in line.
"Frictionless experiences are the future, and digital payments are key to such experiences", said Gurmeet Singh, chief digital officer and chief innovation officer at 7-Eleven. The feature is integrated within the brand's 7Rewards loyalty program, enabling customers to earn and redeem any available points or coupons as part of their transaction. As of now, cashiers are still present at 7-Elevens and still have to handle hot food items and items like alcohol that require ID to purchase.
As the following Digiday article reports, the mega C-store chain is testing a mobile self-checkout and pay app in some of its Dallas area stores. Users have to scan a smartphone application to make an entry in the store. The idea for the store evolved from the Sam's Club Scan and Go app, which lets customers scan barcodes and pay directly within its app.
It had a 28% share of the US convenience store market past year, more than four times the 6% share held by No. 2 Wawa, according to Euromonitor. "We are ready to adapt to the changing consumer patterns and changing demands of the consumer".
The news from 7-Eleven comes a week after Sam's Club announced it was opening a cashier-less store in Dallas, called Sam's Club Now. The first Amazon Go debuted at the company's Seattle headquarters in 2016 but opened to the public this past January.
Interestingly, the company's test found that once consumers get used to using the mobile scan and pay service, they are using it even during off-peak hours when there's no lines, Singh said. Also in a move that's reflective of the broader market trend, Singh said 7-Eleven has hired more digital product managers, software engineers and data scientists schooled in artificial intelligence and machine learning to design better customer experience.
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