That's what the Burger King brand set out to prove with an unusual research study on its latest Halloweenburger, the Nightmare King.
With the aid of Paramount Trials, Florida Sleep and Neuro Diagnostic Services Inc. and Goldforest Inc., Burger King claims to have conducted a "scientific study" over the course of 10 nights with 100 participants.
Are you fearless enough to face your nightmares?
Dr. Medina went on to say that the unique combination of proteins and cheese in the Nightmare King led to "an interruption of the subjects' REM (Rapid Eye Movement) cycles, during which we experience the majority of our dreams". What they found is that, yes, eating the Nightmare King was able to induce more nightmares than usual-but despite BK's seasonally-appropriate angle, the reasons don't appear to have anything to do with being spooky. No word on what makes the bun green... sketchy.
In time for Halloween, the fast-food chain releases its "Nightmare King" in the USA on Monday, which will be available through November 1 at participating locations nationwide. The Nightmare King features a quarter pound of beef, white meat chicken fillet, melted American cheese, bacon, mayonnaise and onions on a glazed - and noticeably green - sesame seed bun. If you want to "feed your nightmares", this is how you can do it.
Burger King is building off prior successes with novelty menu items to draw interest around the Halloween season.
Dr. Jose Gabriel Medina, a specialized somnologist, gleaned from the study that the "incidence of nightmares" increased by about 3.5 times for those who ate the Nightmare King before bed, according to an online statement.
The restaurant chain is releasing its "Nightmare King" next week.
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