Soon, get original shows for free in all Apple devices

Image HBO Apple

Apple looks to acquire family-friendly shows for its customers, claim unnamed sources, spending about $1 billion United States dollars to do so.

The new TV service from Apple will include Apple's original content, with the company rumoured to have spent over $1 billion.

Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. It appears that Apple will, at least initially, use its TV app as a springboard. This combined streaming platform would live in the TV application that's already installed on iOS and Apple TV devices.

Apple now has at least 24 original shows or movies in production, including content from Oprah Winfrey, Steven Spielberg, J. J. Abrams, and M. Night Shyamalan. It also sets the stage for Apple to make its original content available to Android users through a subscription fee, allowing Apple to monetize users from the other side of the tracks that aren't willing to cross over. The company now offers "Carpool Karaoke: The Series" for free to all users of the TV app. But maybe there's a chance Apple will offer a way for non-Apple users to access their programs through an app, much like Netflix, Amazon and Hulu do across all platforms.

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Apple is reportedly working on a first-party digital video service, which has been rumored before. This is so that Apple won't field complaints or outrage from users who don't want Game of Thrones-level violence and nudity readily available on their devices. Sure, the "TV" app has helped with that now, but it still need to be improved in order to be as helpful as users want it to be.

None of the above has been confirmed just yet so it's possible Bloomberg has some details wrong or Apple will tweak things as they begin their rollout, but it's fascinating to hear some of the first details about what many in the industry have dubbed the "Netflix killer".

Sources say Apple aims to announce the revised TV app early next year.

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