Fitbit leans hard into healthcare with a new enterprise offering

Through the partnership, more than 5 million Humana members will have the potential to access Fitbit wellness solutions or health coaching, the company said.

With the launch of Fitbit Care, the California-based developer of fitness wearables and smartwatches looks to stake its claim as a telehealth company linking consumers and their care providers.

Fitbit jumped Wednesday after the wearable-device maker announced it is expanding its partnership with health insurer Humana.

"Working with Fitbit, we have been able to provide our members with wearable devices, data, and insights they can use to achieve their best health and wellness."- Jeff Reid, Humana's senior vice president of Wellness Solutions.

The expansion into the health services segment could help Fitbit stay ahead of competition, particularly from Apple, which has shown a focus on the health care market.

"Fitbit's intuitive technology and human coaches are powerful tools to engage and motivate members, creating more frequent, convenient touch-points that support our members beyond the walls of a doctor's office".

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In support of these more robust offerings the platform also supports the integration of more advanced health metrics like blood glucose levels, blood pressure and medication adherence.

According to the company, Fitbit has more than 1,600 enterprise health customers and works with more than 100 health plans on wellness and health management programs. Humana has selected Fitbit Care as the preferred health coaching service for its employer group segment to help its members prevent and manage chronic conditions.

Pellegrini and John Moore, the former Twine Health co-founder and CEO who become Fitbit's Medical Director when the company acquired Twine Health this past February, unveiled the new offering, along with a new mHealth app and the company's first client, during a Tuesday afternoon conference call. Fitbit's diverse line of innovative and popular products include Fitbit Charge 3™, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™Wi-Fi Smart Scale. Third-party trademarks are the property of their respective owners.

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Fitbit Care is a connected health platform that maximizes health outcomes across the spectrum of care, from wellness and prevention to condition management and complex care, by helping drive behavior change and improving care team collaboration. The company's devices, he said, are included in 10 times more clinical studies than other wearables.

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