Amazon, the dominant player in e-commerce sales, has also become a dominant player in digital advertising sales. That will give Amazon 4.1% share of the market, putting it ahead of Verizon's Oath and Microsoft on eMarketer's rankings. EMarketer is predicting that Amazon's mobile ad revenue will surge to $2.9 billion next year and $4.8 billion by 2020.
A caveat: A big reason that Amazon's ad revenue is showing huge growth is because of an accounting change, effective January 1, 2018, under which the company's advertising services are now classified as revenue rather than cost of sales.
Meanwhile, Facebook and Google together will have about 58% market share this year. But that business began to take off recently alongside a perception among some ad buyers that Amazon, with its trove of data on what people buy, can help them more precisely determine whether people actually parted with their cash after seeing an advertisement.
Amazon (AMZN) is expected to move ahead of Microsoft (MSFT) and Oath, the Verizon (VZ) subsidiary that owns AOL and Yahoo, into third place in the U.S. digital ad market, according to a report released Wednesday by the research firm eMarketer.
Amazon share of digital advertising market on the rise
What eMarketer doesn't have insight into is what portion of Amazon's advertising business comes from selling ads on its own properties and how much it sells as a third-party network facilitating ad serving across the web. "We're seeing a broader appeal to advertisers than we might have expected", she said. "That's a major reason that we might have underestimated what kind of growth would come through by the first half of the year". That segment recorded $2.1 billion in sales during Amazon's most recent quarter, more than double the year-earlier figure.
Existing Amazon merchants and brands are among the customers buying ads on the site, as well as authors and other advertisers targeting Amazon customers.
The Seattle company's USA digital advertising business will likely bring in $4.6 billion in 2018, from an estimated $1.8 billion a year ago, eMarketer said in a forecast Tuesday.
He said the new plan would not involve customs checks in the Irish Sea and would respect the "territorial integrity of the UK". He hopes for a "moment of truth" at an October 18 summit in Brussels, where leaders could agree the outline accord with May.
Thousands of people living within a mile of part of the Cape Fear River and Little River have been ordered to leave their homes. Hundreds of thousands of homes across North and SC are without power and tens of thousands of people are in emergency shelters.
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That's not really true, as the example from the Thomas-Hill hearings makes clear. "Were planning on a hearing Monday". This is never an acceptable argument when dealing with allegations of sexual assault of the sort Ford is making.
We didn't get to see a Game of Thrones wedding proposal at the awards ceremony, but at least we got to see that. Game of Thrones captured plenty of the top honors of the night, and now boasts a whopping 41 Emmy awards .
The teenager is hotly tipped to take home the $1m prize in tonight's show, when the victor of the contest will be announced. He said: "I always say the most important part of being a star is being remembered and that's what you do".
Yet it was agonising for PSG, who had looked buried in the first half but showed character to claw themselves back on level terms. As a result, Firmino is in a race against the clock to be fit for Tuesday's massive game against PSG.
Woman dies after stabbing in Dundalk
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Active shooter reported at Wisconsin office building
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New Mexico observatory closed for security reasons to reopen
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Spanish amateur golfer found dead in Iowa
Monday to investigate a possible missing female player. "She had been stabbed in the upper torso, head and neck". A golf course in Ames, Iowa, now a crime scene after a champion golfer was found murdered there.