Texas A&M replaces Texas as most valuable program

Dexter Lawrence chases Kellen Mond Saturday

Though this is the first ranking from the magazine since 2015, UT has always been atop Forbes's list.

This is the first time Forbes has ranked college football teams since 2015, and this year we've taken a different approach to the endeavor.

Texas A&M is also the only program with a profit of more than $100 million.

A&M, meanwhile, has had a rapid ascension to the top.

Big-time college football is a big business.

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However, while Alabama and Ohio State earned more in revenue on average over the last three seasons, Oklahoma was more profitable than both, with the Crimson Tide posting a profit of $59 million and the Buckeyes recording $69 million on average in the last three years. That not only tops the Longhorns; it leaves them in the dust.

A&M and UT are far and away the most valuable programs in the country. The third-richest program, Michigan, is very far behind, raking in just $127 million in revenue and $75 million in profit. The top programs are known for bringing in serious revenue every single year.

According to the report, increased athletic department contributions and more money from ticket sales and its share of SEC revenue accounted for A&M's jump.

The Oregon Ducks were ranked 12th with revenues of $92 million and a profit of $54 million.

In the area of donations, Florida's athletic department received $138 million, followed by Texas at $123 million.

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