How to pre-order the iPhone XS and iPhone XS Max

Apple Watch 4

If you've followed Wednesday's announcements, there's nothing new here: The iPhone XS starts at $999, while the iPhone XS Max starts at $1,099.

Earlier this week, Highsnobiety's Jeff Carvalho headed to Apple's Steve Jobs Theater in Cupertino, California for a hands-on demonstration of the phones in action, putting the updated camera system, Super Retina display, and sound quality to the test. Watch our review in full up top.

Announced at a press event late last night, Apple's A12 Bionic is the company's latest in-house SoC design - and, like the Kirin 980, is built on TSMC's 7nm process node. There's a type A cable with support of 5W lightning charger. This time, Apple won't ship any 3.5mm to lightning dongle align with the device. As far as iPhone XS is concerned, Apple suggested that users would get approximately 30 minutes longer than the 2017 iPhone X. Where iPhone XS Max is concerned, Apple's team suggested that purchasers could expect an additional 90 minutes of power. All other details are same as that of the iPhone XS.

In China, the iPhone XS supports single-SIM while iPhone XS Max brings support for dual SIM.

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As part of the device introductions, Apple's executive team briefly touched on the battery life of both iPhone XS and Apple Watch Series 4.

Release date: The iPhone XR will be available in three different variants - 64GB, 128GB and 256GB. There's the same A12 bionic chip, Face ID with the front-facing TrueDepth camera as well as a bunch more color options (yellow, coral, white, black and blue).

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