Huawei Caught Again Using High-End Camera to Sub for Smartphone Shot

Huawei does it again, passes off a professional photo as a selfie from its new phone

The latest incident involves an ad in Egypt for the company's Nova 3 handset.

Huawei might make decent smartphones, but its marketing and advertising campaigns have, multiple times, been struck by controversy.

We'll have to wait and see if Huawei issues a similar statement for the Nova 3 ad. The Huawei video shows a rapid succession of moments in which the couple prepares to take the selfie, then shows the final photos as snapshots between moments. As it turns out, though, the photos were taken on a DSLR camera-the type of dedicated (and not-at-all-tied-to-a-smartphone) camera used by professional photographers.

Reddit user AbdullahSab3 discovered that Sarah Elshamy, one of the actors in the video, posted some behind-the-scenes photos to her Instagram page. Yes, Huawei never said these images (or the images on their website) were taken by their phone, but do you think that's honest advertising?

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Indeed, as AP points out, a customer might simply see a phone that appears to be capable of taking exceptional photos and rush off to buy one, without doing any further research. The spot where the couple takes a photo at home shows us how the AI kicks in and airbrushes the recognized face of the female model even if she hasn't put her makeup yet.

Thanks to Samsung's decision to use stock photos (for which it paid almost $1,000) and pawn them off as pictures snapped with the front-facing dual cameras on the Galaxy A8 (2018), we blew the dust off a similar story from July 2016 that featured Huawei.

Here's the behind-the-scenes shot, which reveals the selfie was actually taken by a DSLR. That is up for debate, though either way, this is not the first time that Huawei has done something like this.

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