Adidas to only use recycled plastics in its products by 2024

Adidas Committed to Using Only Recycled Plastics by 2024

The article notes that recycled polyester is now 10-20% more expensive than new polyester, but adds that the price gap may narrow as the capacity to collect, clean and process used plastics increases.

Recycled polyester is 10-20 percent more expensive than fresh material, but industry experts believe the price gap between recycled and new plastics will close as more companies shift to renewables and suppliers increase their ability to produce recycled materials in large quantities.

Starbucks plans to eliminate plastic straws from its stores, and McDonald's is trialing a similar program in the United Kingdom and Ireland.

According to Liedtke, by the time its spring and summer collection hits stores in 2019, roughly 41 percent of polyester used in Adidas sportswear will be recycled. In 2016 the company released a line of shoes made entirely out of recycled ocean plastic. Adidas told CNN Money they expect sales of the Parley line of shoes to increase from 1 million to 5 million units this year.

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Adidas intends to expand the scope of recycled plastic. Designer Stella McCartney and her label have made a decision to stop the use of new nylons by 2020.

According to the announcement, by 2024 there will be a final rejection of raw polyester, which served as the main material to create collections.

All of this comes as global use of plastics continues to rise. The shoes are made from plastic that would otherwise wind up in the oceans. It is estimated that there will be more plastic than fish by weight in the world's oceans by 2050. Despite representing only a small portion of global sales (with only one million pairs sold in 2017), the company is expecting sales to jump to five million pairs this year.



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