Prime Day caused Amazon's website to crash in a few minutes

The Amazon website is down for many shoppers

That's a huge discount as Amazon Music Unlimited streaming is usually £9.99 a month, or £7.99 a month for Amazon Prime members.

The best offers in the 32GB category includes iPhone SE at Rs 20,750, which was initially priced at Rs 26,000 and 22 percent off on iPhone 6.

As several took to Twitter to complain about Amazon going down on what was previously the company's biggest sales day, Amazon continued its online Prime Day campaigns across various networks, including promoted posts on Twitter and Reddit. On Monday, the sale kicked off at 3 p.m. - and nearly immediately crashed Amazon's website and mobile app for about 45 minutes. Its overall sales are expected to skyrocket 30 percent this year alone. Amazon's own products, like the new Echo Show, will be on sale the entire time and will be discounted by $100. "That's the Amazon Kindle, the Ecospeakers, the Fire Stick".

But, as is so often in retail, what's bad for other retailers is good for Amazon.

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"We have been humbled by the response from Prime members to Prime Day in Australia, with demand exceeding our expectations, and sales surpassing Boxing Day on the first day", says Amazon Australia Country Manager Rocco Braeuniger.

To get the discount, simply open a customer service online chat window and share the eBay item ID (found on their order confirmation email), along with a link to the identical item on Amazon. But now, some question its legitimacy.

Of course, Amazon probably wants this to be resolved as quickly as we do, and it seems the company has added a sort of captcha verification to access the website. "We have guidelines for our sellers as to the percent of discount we're hoping to see our customers get".

But Amazon officials said the sale benefits brands large and small. Wannabe buyers grew increasingly frustrated by the delay to their conspicuous consumption, with the outage issues worst in Amazon's home base of the US.

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