'Handmaid's Tale' Wines Pulled Within A Day Of Backlash

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But by that night, the story was updated to say "After further consideration, Lot18 and MGM have made a decision to cancel the line of wines inspired by 'The Handmaid's Tale.'" A Lot18 representative also confirmed to Vulture the cancellation.

The quick cancellation came after People reported Tuesday that wine merchant Lot18 collaborated with series producer MGM to sell three new wines based on "bold characters" from the show: Offred (Elisabeth Moss), Ofglen (Alexis Bledel) and Serena Joy (Yvonne Strahovski). The line of wine from manufacturers Lot18 and MGM was canceled just hours after it was officially revealed and went on sale.

The label for a 2017 Pays d'Oc pinot noir inspired by Offred describes the wine as "rich and complex". Ofglen's Cabernet Sauvignon was defined as "a daring testament to the heights that Oregon Cabs can reach, featuring concentrated flavors of cherry, plum and coffee bean that give way to a warm, spicy finish".

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Serena Joy, who was once a televangelist and whose character is a vicious conservative in the series, got a Bordeaux blanc - "sophisticated, traditional and austere"; a wine people should not "judge too quickly" as they might miss out on a 'sublime experience'.

Offred's name was attached to a pinot noir 'so beguiling it seems nearly forbidden to taste. The show follows Offred, a handmaid, living in Gilead, a totalitarian society.

"Can you turn rape into marketing copy?" The Hulu show is about a dystopia America where women have little freedom, so the wine was viewed by some as an offensive and tone-deaf marketing ploy. "I'm starting to think that aliens released a chemical into our water supply that is slowly making the entire world stupid", one user wrote, while another quipped, "Blessed be the fruit of entirely misguided capitalistic endeavors".

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