Federation Internationale de Football Association wants Broadcasters to show Fewer Shots of Attractive Women

Female football fans

The head of diversity at Federation Internationale de Football Association has warned the soccer organization's broadcasting partners to stop zooming in on "hot women" in the crowd at World Cup matches.

"We've done it with individual broadcasters. We've done it with our host broadcast services", he said.

The World Cup has been marred by an estimated 300 cases of sexism on the streets tarnishing an otherwise positive tournament, the head of an anti-discrimination group said on Tuesday.

It has been monitoring games and says it has "documented more than 30 cases".

Asked if the crackdown on cutaways of female fans would become official Federation Internationale de Football Association policy, Addiechi said: "This is one of the activities we definitely will have in future - it's a normal evolution".

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Sexism has been a bigger problem than racism at the World Cup in Russian Federation, with more than 30 cases reported, Piara Powar, executive director of the Fare network, said on Wednesday.

The victims had included Russian women harassed by fans and television reporters who had been accosted while broadcasting.

This led to some criticism but Addiechi said various elements, such as cooperation of the country's federation, were taken into account in determining sanctions.

However, he acknowledged that the number of incidents on the streets may have been 10 times higher but not reported.

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