IHOP admits it 'faked' IHOb to promote new burgers

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

IHOP is officially back to its original identity as the International House of Pancakes.

IHOP is flipping back to pancakes, ending a stunt that temporarily changed the chain's name to IHOB to promote new burgers on the menu.

The name change lit up social media.

The answer is yes, both burgers and pancakes will be left on IHOP's menu.

The restaurant known for its pancakes tweeted Monday the only reason they said they were changing their name on June 11 was to "promote our new burgers".

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Alexandra Deabler is a Lifestyle writer and editor for Fox News.

Pancakes and burgers coexist in harmony. Afterward, that figure increased to 30%, the highest score since late 2012.

While the change got plenty of hype online, and resulted in brick-and-mortar locations swapping out their signage in favor of the new brand name for the ubiquitous diner chain, it was not meant to last long.

A YouGov poll found that 19 percent of adults said they talked about the store in the two weeks before the IHOB campaign, Business Insider reported.

Or maybe we were just gullible. That's what we're after: "giving more people more reasons to come to IHOP more often".

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