With new updates, Yahoo bets big on Mail’s mobile future

Yahoo Mail aims at emerging markets and casual users launches versions for mobile web and Android Go		
		
	Ingrid Lunden

       @	   
   	7 hours

More importantly, the feature set between the standard and Go version of Yahoo Mail appear to be basically identical, though Jacobson admitted that the full-blown Yahoo app may eventually get experimental features that won't appear in Yahoo Mail Go. It will probably become properly available soon. It was developed on React and Redux and built using Node.js and AJAX, and features an update mechanism that delivers the most current code base whenever the inbox launches.

"We believe it is important to understand and meet the specific needs of this massive wave of new mobile users, and deliver the same first-class Yahoo Mail experience regardless of device, location, storage capacity, or network speeds". Oh, and there are themes, too - after all, why should the email web app you occasionally use look the same as mine? Further, some folks share devices or borrow a family member's to access their email. In this case, Yahoo's engineering team was able to trim the Mail app's install size to below 10MB while keeping memory usage south of 50MB - another crucial consideration when all Go-edition phones have 1GB of RAM or less. Part of the reason for this is because emerging market consumers have been proven to be very enthusiastic users of mobile phones: they use handsets as their primary communications device, often forgoing landlines and computers in the process; but not only do they generally have less money to spend on things like mobile data and devices, but often mobile data represents a higher relative cost overall.

On top of this, as growth has levelled off in mature markets, emerging economies are the drivers of all new adoption: usage outside of the United States and other mature markets will grow by over 50 percent by 2025, according to the GSMA. Infinite scroll for emails, a side menu with all the folders, quick actions for a chosen email, customizable swipe actions, multiple themes, suggestions for frequent contacts, and more contribute to that effect. Today, Yahoo Mail is launching a new version of its mobile website, which offers numerous same features that are available for its mobile app users.

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An Android Go version of the Yahoo Mail app is also launching today.

Yahoo Mail Go is free and already live on the Play Store, but it's not showing up as compatible with any of my devices, including the Nokia 1 (which runs Android Go).

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