Microsoft Steps Up to GDPR and Releases Compliance Tools

Businesses slow to tackle new EU privacy law

The directive offered very limited control for individuals over their online data.

Large US tech firms have pledged compliance with the European Union rules, and have in many cases promised to extend the same protections worldwide.

The report stated GDPR implementation has prompted the Indian companies to fortify their databases, leading to an upswing in the search for cyber security and privacy professionals. When you run the checkup with the Facebook app, it quickly walks you through the people you share your posts with by default, the information you show on your profile and the apps that you share your data with.

The Finnish Justice Ministry's Anu Talus told broadcaster YLE that the data privacy rules do not affect private households. Microsoft also has a Service Trust Portal, an online site that serves as a compliance resource center, as well as a means for organizations to take actions on their stored data.

Under the penalty structure of GDPR, major violations of the law can attract fines as large as 4% of a company's global revenue which, in the case of Facebook or Google, implies they could be on the hook for more than a billion euros apiece - if they are deemed to have violated the law, as the complaints argue.

So how much will be an internet company be penalised for being loosey goosey about the users data? "Over the last 18 months, we have taken steps to update our products, policies, and processes to provide users with meaningful data transparency and control across all the services that we provide in the European Union".

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The old "Cookie Law" has evolved.

"Business-to-business companies will also be affected for instance", explains Mr Bensch, "If you provide software development or call centre offshoring services to European companies, they will expect to you to comply because GDPR puts an onus on organisations to ensure their third-party suppliers handling personal data are compliant".

Asked about the merits of Schrems' complaints, Jelinek said: "If there is forced consent, there is no consent".

Amy Webb, a fellow at Harvard's Nieman Foundation and founder of the Future Today Institute, warned the new law could lead to a "splinternet" with different kinds of data available in various regions of the world, and could be particularly cumbersome for news organizations.

Google is about to ease the concerns of online publishers about the effect related to the implementation of the European data privacy rules on their ad business.

Full compliance can't be achieved just by working with IAB Europe compliant vendors. Online publishers also carry the responsibility of obtaining documented consent from the consumer (data subject) on all vendors' behalf, not to mention the real-time management of these permissions. More and more businesses are adopting CMPs to manage the consent aspect of getting PII data from their clients. Besides setting and monitoring the statuses of user consent, they allow the management of preferred vendor lists. Bundling necessary data collection with profitable extra data collection is illegal. It's incredible how well GDPR is working, and it's only been in effect for one day. It is common for websites to use tracking software to gather information about visitors in order to better target ads.

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