Amazon, Google lead global smart speaker sale, Apple stands fourth

Amazon's global smart speaker share drops below 50 percent in first quarter

According to a new report, Apple may have shipped just 600,000 HomePods in the first quarter of 2018, contributing to just 6% of the smart speaker market. Since Amazon had a head start of almost 2 years, the company was leading in sales and market share tremendously, and that continues today.

Google had the biggest effect on Amazon's market share, with sales of its devices hitting 26.5pc in Q1 of 2018, a major increase from just 12.4pc in the same quarter of a year ago.

Interestingly, China-based e-commerce giant Alibaba was able to capture the third spot in the first quarter and landed between Google and Apple with 700,000 unit shipments.

Both Amazon and Google together accounts for 70% share of the smart speaker shipments worldwide in Q1, however, their combined share fell from 84% in Q4 2017 and 94% during the first quarter of previous year.

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Smart speakers space has changed dramatically ever since Amazon introduced Amazon Echo back in November 2014.

Strategy Analytics has today released the numbers for its quarterly research of global smart speaker shipments in Q1 2018, revealing that Amazon's global market share has almost halved from the same period past year, with Apple has become the fourth largest smart speaker brand worldwide following the launch of the HomePod in February 2018. In particular, Apple has lowered sales forecasts for the HomePod and reduced orders from supplier Inventec.

At its annual developer conference last week, Google had said that the Assistant, rolled out just three years back, can now be accessed on 500 million devices across 30 languages in 80 countries. Alibaba and Apple collectively grabbed 13.6pc of total smart speaker sales for the first quarter of 2018. Both Amazon and Google dominate despite their speakers not bring available in the Chinese market.

"We are clearly heading towards to a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen", Strategy Analytics vice president David Mercer said in a statement. Now, a new report claims that Google is slowly catching up to Alexa while Apple lands far behind the rest of the pack...

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