YouTube Now Automatically Identifies, Credits Music Used In Videos

YouTube to launch music streaming service on 22 May

The "music in this video" feature will provide expanded credits for songs heard in a wide range of videos, from official artist clips to fan-uploaded content containing recorded music, along with DJ sets, short films, beauty vlogs and gamer videos. YouTube has added credits to over half a billion videos with music now on the site.

Consumers are able to access the credits when they click the "Show More" button under each video.

The company stated that "Music in this video" credits the "heroes" who came up with the music users love across the millions and millions of video content available on YouTube.

In February, YouTube's head of music Lyor Cohen told Music Ally that 2018 would be "the year of music for YouTube and Google" including a considerable thaw in its relations with the music industry, despite ongoing arguments over the "value gap" issue.

YouTube said in a blog that the move would "provide greater recognition and exposure to the people who contribute to the creative process [and] more opportunities for artists and songwriters to reach YouTube's diverse audience".

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YouTube is adding a new music ID feature.

During the presentation last month of the Global Music Report, the record biz took a swipe at YouTube and other on-demand platforms which claim "they are not legally responsible for the music they distribute on their site". YouTube now has the answers for over half a billion videos... and counting.

Elton John said, "Songwriters are the heart and the soul of songs, so it's wonderful seeing them get the credit they deserve".

Martin Bandier, Chairman and CEO, Sony/ATV Music Publishing, said: "Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked". There's evidence that YouTube viewers are willing to investigate who makes the music featured in their favourite creators' videos though.

YouTube has added a new feature to its video-streaming platform.

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