Mothercare to shut 50 shops and restore CEO Mark Newton-Jones

People walk past a Mothercare store in Altricham Britain

Mothercare has 13 stores in the region: Manchester Fort, Crown Point Denton - which has already lost its M&S Outlet this year - Stockport, Macclesfield, Altrincham, Warrington, Blackburn, Prescot, Preston, Aintree Racecourse Retail Park, Bromborough, Chester and Llandudno.

Mothercare will re-hire its former boss in a shocking U-turn as the company plans to shutter 50 stores.

The retailer has already almost halved its store numbers over the past five years. It will have just 78 by 2020, down to 72 two years after that.

The baby chain, which will lay out details of the overhaul in its results on Thursday, ditched Mr Newton-Jones as chief executive last month, with then-chairman Alan Parker having said although he had "done a good job, we think we can do even better going forward".

David Wood, who was brought in to replace Newton-Jones is expected to take up another executive role.

Clive Whiley, Mothercare's interim executive chairman, said: "The recent financial performance of the business, impacted in particular by a large number of legacy loss-making stores within the United Kingdom estate, has resulted in an unsustainable situation for the Mothercare brand, meaning the group was in clear need of an appropriate resolution". Commenting on the restructure, Clive Whiley, Mothercare's Interim Executive Chairman, added, "These comprehensive measures provide a renewed and stable financial structure for the business and will drive a step change in Mothercare's transformation".

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Brutal trading conditions are also partly responsible for the collapse of Toys R Us UK, electricals group Maplin and drinks wholesaler Conviviality.

Carpetright has entered into a CVA and announced store closures, as has fashion chain New Look.

They have also had to contend with surging wage costs and eye-watering business rate hikes.

Shares in the company were trading 23% higher at 26.30 pence each. It is a final attempt to avoid administration and reset the business on a firm financial footing.

This is not the first time Mothercare has struggled, with the retailer closing nearly half of its stores across the United Kingdom in the last five years.

He added that this has become more of an issue as the trading climate is now "so much more unforgiving".

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