Microsoft to launch smaller, low-priced Surface devices

Microsoft’s Surface 3 tablet

Microsoft's non-pro line of Surface tablets hasn't been updated with newer models since 2014, when the Surface 3 launched with an Intel ATOM processor and Windows 8.1. The move is aimed at taking market share from Apple's iPad, which dominates the lower-cost tablet market. They will also reportedly feature USB-C ports and be priced at around $400. They'll be priced around $400, according to sources. The software giant kicked off its consumer-oriented hardware push in 2012 with the launch of the original Surface RT.

In the past year, Apple sold 44M iPads for $20B in revenue. Like the Surface 3, the new 10-inch device won't come bundled with any accessories, with said accessories being priced lower than the current offerings.

Regardless, many have been hoping Microsoft would release a new non-pro Surface at some point, as this line of Surface devices are far more affordable and approachable to the masses. Microsoft's Surface devices were always meant to be a reference for other manufacturers to follow.

Apple recently launched a 2018 iPad model for just $329.

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The current professional-oriented Surface Pro lineup starts at $799.

The only tablets that have got a good response from the customers were Apple's iPads.

The company is planning multiple models, including versions with 64 gigabytes and 128 gigabytes of storage and models that can connect to LTE cellular networks, according to the people. It will have a 10-inch display, and it won't resemble the look of the traditional Surface devices. It will be powered by Windows 10 Pro probably with an S mode which locks you to Microsoft Store apps.

The new line will be part of a growing ecosystem of Microsoft hardware products that, beyond the tablets, includes the Surface Laptop, Surface Book laptop with a detachable screen, and the Surface Studio desktop computer.

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