Apple warns its representatives on dripping information

Gold iPhone X

Here's what's amusing: on the same day that Apple's memo urging employees to not leak company information, we just got, well, another leak. "Among those were Apple employees, contractors and some partners in Apple's supply chain". Ironically, this confidential internal memo leaked.

Apple has always cultivated a culture of confidentially about its work, as a means of maintaining a competitive advantage over the competition.

And in a recording of an internal briefing obtained by The Outline previous year, an Apple VP is heard saying, "I have faith deep in my soul that if we hire smart people they're gonna think about this, they're gonna understand this, and ultimately they're gonna do the right thing, and that's to keep their mouth shut". That can give rivals a head start on catching up with Apple, ahead of an actual public unveiling of the device. "The best way to honor those contributions is by not leaking".

Apple must first prepare those who are brought from the outside to replace iPhone's batteries in the Apple Stores, so the process is not that simple. And that was just in 2017.

Apple ended the threatening memo with a plea to employees to consider "the impact of their actions", on the rest of their colleagues. Last year, the company held a meeting with employees where it discussed how it plans to prevent leaks, talked about how leakers were caught, and answered employees' questions.

In June, a similar warning to employees leaked in the form of an audio recording obtained by The Outline.

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In reality, some leaks can be harder to track or stop.

But thanks to its massive product unveilings and marketing machine, Apple has more of an opportunity to pitch directly to customers than most companies - and frequent leaks certainly haven't stopped it from becoming the world's largest company. Hundreds of software engineers were in attendance. One person betrayed their trust. "Thousands" of people within the organization were privy to this information, but Apple's investigators identified the leaker, who said they shared it with a reporter. And Apple says that employees found to be leaking company secrets to the press will not only get fired, they could end up in jail and fined.

It reminds employees that when they're approached by press, analysts and bloggers they're "getting played".

Over the last few years, Apple has successfully persuaded its customers to increase what they pay for phones from an average of somewhere around $600 to almost $800.BI IntelligenceAt the same time, Apple's three-pronged strategy is to persuade repeat customers to pay more for newer products while offering cheaper devices for first-time customers. It specifies that the employees who lose their jobs for leaking unannounced information face "extremely difficulty" finding employment elsewhere.

That didn't happen before Apple dispatched a gold iPhone X to the Federal Communications Commission (FCC), however.

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