Spotify is revamping how free users use the platform

Bloomberg: Spotify plans revamp to free service

Seven months after Spotify and Hulu teamed up to sell a discounted bundle of their services to college students, the two companies are bringing the offer to a wider audience. Currently, around half of Spotify's total user base pays for the Premium subscription, so the company will still be looking to steer more free users towards paying, but it needs to strike a new balance so that free-tier users don't just leave entirely due to restrictions.

Existing Spotify Premium customers can do a three-month trial of Hulu for an extra $0.99 / month before deciding if they want to make a full switch to the $12.99 plan. After that, they will be charged $13 for the bundle.

The discount isn't drastic, by any means, but any chance to save money is always welcome and this one will save users 10% on Spotify Premium.

"Based on the outstanding performance of the Spotify and Hulu student package, it's clear that consumers love to combine their music and television experiences together", said Tim Connolly, senior vp and head of distribution and partnerships at Hulu.

It's a nice little bonus for PlayStation gamers - Spotify had initially been a console exclusive for Sony, but with the service now available through Xbox One consoles too, PS Plus subscribers maintain their edge.

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Spotify and Hulu are expected to extend the offer to people who aren't already Spotify Premium subscribers this summer.

Spotify opened itself up to public investment last week and in the build up to that, we received some interesting news.

This model has worked a charm, helping Spotify become the biggest streaming service in the world, with 157 million users (71 million of who fork out for its premium tier).

Spotify hopes to reach about 200 million users by the end of the year, with 96 million of them paying for the service.

The popular brands are expanding their original partnership, this time offering TV fans nationwide an affordable, all you can stream bundle of their own. This new pricing is available to everyone, not just new Playstation Plus members.



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