Snapchat Pulls Rihanna Ad That 'Made Light of Domestic Violence'

Snapchat Apologizes After Using Ad Making Fun Of Rihanna's Domestic Abuse

The ad is a variation of the popular pass-time game, "Would You Rather", giving the options of: "slap Rihanna" or "punch Chris Brown".

Snapchat has removed an advert from its platform that it says "makes light of domestic violence".

A statement issued to the publication by Snapchat said that they were "sorry" for the ad and that it violated their advertising guidelines.

We reserve the right to reject or remove any ad in our sole discretion for any reason.

The image was a reference to Brown's 2009 assault against the pop star, which left her face famously battered before they were set to perform at the Grammys.

After the ad leaked, users and public figures like Chelsea Clinton took to Twitter expressing their anger with the social media app for approving such a distasteful ad, considering their impact on users, who are mainly teenagers. "We immediately removed the ad last weekend, once we became aware", the company wrote.

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"Like what were they thinking with this?"

Twitter user Emily gained hundreds of likes for claiming Snapchat was "run by frat boys" who approved the ad.

She said: "I know that social media ads go through an approval process from the platform". Very bad that anyone thinks this is appropriate.

He pleaded guilty to assaulting his former girlfriend and was sentenced to 180 days of community service for the attack.

Snap's advertising policy is outlined on its website and includes information on its review procedure.

There is also a list of banned content, including "shocking, sensational, or disrespectful content".


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