MoviePass CEO Issues Apology For His Illuminati App

Lowe says the only time the MoviePass app actually knows a user's location is when they open the app to find theaters around them or when they check in at the theater to make sure they are at the right theater for where they purchased their tickets. "We watch where you go afterwards", according to a report from Media Play News.

After Lowe's comments during the panel discussion were made public, MoviePass issued a statement to this news organization echoing Lowe's point.

The MoviePass app now uses standard location services capabilities on an opt-in basis. "I implied we know where you are when you're on the way to the movies, and that's not what we do".

After being independent for six years but struggling to increase its number of subscribers, MoviePass sold to Helios and Matheson Analytics, a data analytics company.

Update: Lowe also posted a letter to MoviePass customers on the company's website, apologizing for the confusion and explaining the situation, along with an updated privacy FAQ specifically addressing everything.

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This location tracking was made possible through the MoviePass app. They still want to build a "whole night at the movies" but they will always ask users to opt in or opt out of location tracking. After all, having MoviePass track them to and from the theater was not part of the deal as they understood it. He bragged that his app gathered ridiculous amounts of data from customers and revealed to the crowd, "We get an enormous amount of information, We watch how you drive from home to the movies".

As for users who chose to unsubscribe to the now $7.95 / month movie every day (with certain restrictions) fee, Lowe said there were around "half a dozen" customers who did that because they were unhappy with his (mistaken?) revelations.

"We never used it, and it was confusing to have it there", he said of the update.

Still, the company hasn't ruled out future changes about how it collects data.

Previously the app used a standard iOS API that allowed for three privacy options - never track, always track, or only track while using the app. Lowe says that the "track all the time" capability was never activated. For example, based on your location the app could suggest a restaurant close to the theater and offer coupons or discounts on a meal. Let us know down in the comments!

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