General Motors said to plan an Airbnb for auto sharing services

GM planning peer-to-peer car rental - report

Bloomberg reported that a pilot scheme will enable GM auto owners to rent out their vehicles when they aren't using them and the scheme could start this summer.

This would be a variation on the Maven approach, which has focused thus far on on-demand short-term rentals of GM-owned vehicles, similar to how Zipcar or Enterprise CarShare works.

The car-sharing service project could mark another step forward in GM's transition from vehicle manufacturer to mobility provider.

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Because of the success of Maven, it makes sense that GM is looking to expand the program. Also, existing carshare provider Turo has been angling its platform as a lease or purchase incentive for new auto buyers - renting out vehicles on its platform can defray the cost of ownership, after all, and its been talking to automakers about incorporating that cost deferment at time of purchase.

The tests will begin in early summer through GM's Maven car-sharing unit, said the people, who asked not to be identified because the plans aren't public.

A spokesman for Detroit-based GM declined to comment. Under the pilot program, owners of Chevrolet, Buick, GMC and Cadillac vehicles who sign up will be able to rent their cars to other drivers. Maven Gig also lends cars to drivers working for companies, including Uber Technologies Inc, Lyft Inc and food delivery businesses. It basically would work like an Airbnb for cars. There are other startups like Turo and Getaround that exist in this area, there are now no existing companies that have the resources or reach like GM does. Tesla has hinted at a future peer-to-peer sharing network, though the vision CEO Elon Musk laid out in July 2016 alludes to a service using fully self-driving cars.

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