Why it matters: Can Cordeiro point U.S. Soccer back in the right direction, and will his Hispanic background influence the organization's marketing efforts moving forward?
The U.S. Soccer presidential election to replace Sunil Gulati was held on Saturday in Orlando, and the victor was United States Soccer Federation vice president Carlos Cordeiro, CBS Sports' Roger Gonzalez reports.
Under Cordeiro, who has served as the federation's vice president for the last two years and as an independent board member for nine years before that, the federation president will have less power than Gulati did.
"To those of you who didn't vote for me, I'm going to work to earn your trust and support over the next four years", Cordeiro added. "I promise you I'm going to work together with all of you to bring us together as one united soccer community".
After a long, contentious, and well-contested election the US Soccer Federation (USSF) begins a new era with Carlos Cordeiro.
The 61-year-old former Goldman Sachs executive, the establishment candidate, was the oldest candidate running.
Difficulties in the technical process of voting forced a re-do of the initial round of voting, which did not have a clear victor, with requirements stating that the victor must earn over 50 percent plus one of the vote. Former men's national team players Eric Wynalda, Kyle Martino and Paul Caligiuri and ex-women's national team goalkeeper Hope Solo were very much based around the importance of development of talent pyramids for the global teams.
Cordeiro, who has been the U.S. federation's vice president for the last two years and an independent board member for nine years, fought off eight challengers for the post in what proved to be a canny campaign that appealed to the broader base of USA soccer's community. Michael Winograd and Paul Caliguiri each received under one percent of the vote.
Among those with less support, former World Cup star Caligiuri withdrew from the election after receiving only 0.5% of the vote on the first ballot while Michael Winograd and Steven Gans followed suit after the second.
The second round of voting saw Cordeiro inch up to 41.8 percent of the vote, while Carter dropped slightly to 33.3 percent. That brought her into a tie with Martino, who also brought in 10.6 percent of the vote.
What we are ultimately going to see under Cordeiro will look much like Gulati's 12-year tenure as president. Wynalda and Solo received 8.9% and 1.4% respectively.
At the moment, it's far easier to recall the lows of Gulati's reign - in particular, the USMNT missing the 2018 World Cup, which just headlined a stagnation of the majority of USA national teams over the past few years.
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