GM's Maven Goes International, Launches in Toronto

Maven Launches Car-Sharing in Toronto

"Bringing Maven auto sharing to Toronto not only reduces congestion, but also represents the latest step in the development of General Motors' mobility footprint in Canada", said Steve Carlisle, president and managing director, General Motors of Canada.

General Motors' bid to rule whatever comes after the self-driving apocalypse-and the end of private vehicle ownership as we know it-has gone global.

General Motors' auto sharing program, Maven, is coming to Canada, launching first in Toronto, effective February 13. Rental rates are starting at $9 Canadian per hour, including gas and insurance.

The app was launched in New York City two years ago and has since spread to more than a dozen USA locales. The launch follows a prior pilot in the Waterloo region nearby, but Toronto is the first launch at scale Maven has undertaken outside of the USA since launching two years ago.

That's far fewer locations than the city's two largest car-sharing services, Enterprise CarShare and Zipcar, which have fleets from various manufacturers, primarily GM's competitors.

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"We're among a lot of like-minded companies here, there's a huge tech boom in the city", Steyn said. "And frankly, for better or for worse, Toronto's issues with congestion and people not wanting to own vehicles is not unique to many other large cities. We always wanted to have a large-scale deployment and Toronto will afford us that".

Maven's announcement of opening up its service in Toronto comes at the same time that Car2Go is openly considering exiting the city after a delay at city council in its attempt to win 2,000 parking permits on residential streets in the city.

Users have access to 40 vehicles, including the Chevrolet Cruze, Malibu, Tahoe, Trax and Volt; GMC Acadia and Yukon; and Cadillac ATS and XT5.

Users simply download the Maven app, reserve a car from a Maven pick-up location, unlock the vehicle using their phone, drive the car for as long as they need it, and then return the car to its original pick-up location when they're done. Maven City is the only product offering coming to Toronto at launch, though others may follow depending on how this launch goes. "I think the goal is very simple, and it is to remove barriers from sharing in the broader sense".

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