Facebook, Apple reach agreement for publisher paywalls on iOS

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But "my job is not to go recruit people from news organisations to put their stuff on Facebook", she was quoted as saying in The Verge late on Tuesday. More recently, its decision to demote news in its all-important News Feed rankings has rankled publishers who complain Facebook's interest in journalism only extends as far it suits the company's changing engagement priorities.

Facebook in October launched a new programme that would allow publishers to sell subscriptions to their news sites on Facebook. This was revealed during the Code Media event (via AppleInsider) in which Facebook executive Campbell Brown said that the dispute between Facebook and Apple had been resolved.

According to TechCrunch, Facebook's head of news partnerships Campbell Brown said that publishers wanted to give away five free articles, not ten, so Facebook is switching to that lower threshold before asking users to pay, and that includes bringing the test to iOS. Facebook CEO Mark Zuckerberg had disapproved of paywalls because they prevented the world from being more open and connected, a guiding principle for Facebook since its beginning, per Wired. However, when the program launched it was not accessible through Facebook's iOS app-presumably because Apple didn't want to budge on its standard 30% take of subscription profits generated through iOS.

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As a result of this new initiative, news outlets will not only be able to obtain full subscription fees but also access users' data on their browsing habits and preferences, which will help publishers in evaluating the effectiveness of their contents.

On Android, Facebook directs users to the publishers' website to complete the subscription transaction. That move will mean that content from publishers and brands will not be as prominent in the News Feed as it previously was, which could significantly limit the traffic that publishers receive from Facebook. Murdoch accused the company of making dramatic changes to its core algorithm without consulting media partners, wreaking havoc on their businesses.

Publishers for years have been unhappy with the inability to monetize their content on Facebook, per Digiday. Publishers found they could make more money from stories that loaded on their own mobile web pages than on Instant Articles, which also had banned paywalls, a key source of revenue for publications.

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