YouTube TV adds Turner networks, boosts price to $40

Google's YouTube TV now features CNN, NBA TV, and more

It's a clever scheme to get people in new markets to subscribe to YouTube TV as quickly as possible.

YouTube TV, one of numerous new services that deliver a bunch of live TV channels over the Internet, will cost $40 monthly if you sign up on March 13 or later. The skinny bundle will add channels owned by Turner as well as sports-specific hubs like NBA TV and MLB Network. That's a $5 hike compared to the current price of $35. After its expansion YouTube TV will be available in 100 of the top markets in the United States covering 85 percent of the population.

According to the story starting tomorrow, YouTube TV will be adding TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, and Turner Classic Movies. Within a month or so, the awkwardness of using YouTube TV via the phone had become problematic, and the service didn't provide access to HGTV, which my wife and I watch regularly.

Meanwhile, YouTube TV is raising its rates for new customers. That brings the base package to more than 50 networks including local big-broadcast stations.

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Media companies like Time Warner are looking to these online packages to lure customers back to TV, and offset subscriber declines for traditional TV packages. With these additions, YouTube TV will have nearly 60 channels, and be in 100 markets, Moosnick said.

Its competitors, including Sling TV, Hulu with Live TV, PlayStation Vue, DirecTV Now, all carry Turner networks as well, and range in price from $20 to $40.

Good news and bad news, cord-cutters: YouTube TV is filling in several of the most noticeable gaps in its channel lineup, but such a shift will also come with a significant price hike. The price increase applies to new members only - if you join before March 13, you'll continue paying the old price. Timing and price for those add-ons was not announced.

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