Snapchat gives creators new audience analytics, including views, engagement, and demographics

Snapchat logo on a smartphone. – AFP

Now if say, your grandma, wants to check out what's happening downtown she can fire up the ol' desktop, head to map.snapchat.com and watch app user's uploaded snaps.

But, to put it into perspective, the online petition has received almost one million signatures.

The new update includes a drastic redesign to the Stories page, which brings that content into a single with individual text messages, videos and Snaps, accessed by swiping from left-to-right on the camera screen. A petition on Change.org is also making rounds, aiming to determine the company to roll back the redesign, and more than 670,000 Snapchat users have already signed it.

"Many users have found that it has not made the app easier to use, but has in fact made many features more hard", the petition at change.org states. "There is a general level of annoyance among users and many have chose to use a VPN app to go back to the old Snapchat, as that's how annoying this new update has become".

In other words, it seems unlikely that this petition will determine Snapchat to revert to the old version of the app, but nothing's impossible.

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One of the biggest questions people are now asking Google Search relates to Stories, which must now be accessed in a different way. The new algorithm is meant to make it easier for people to see the friends they communicate with the most, not just those who have posted to their Story most recently.

Now, there's a designated page for publishers and a page for friends.

One of the main complaints, by the way, is that users have seen their Story views drastically plummet since the redesign went live.

Snapchat said "this balance of human review and machine personalisation provides the best content experience".

The update separates the media content from the content shared by friends, this is targeted at preventing problems that are faced by other social networking apps like Twitter and Facebook on the creation of misinformation.

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