Amazon reportedly paid around $90 million for security camera maker Blink

An Amazon Echo owner complained after an advert for the smart speaker triggered their own device and left them with an unwanted order for cat food

Speaking to The Information, an unnamed person familiar with Amazon's plans says the company is developing a chip designed specifically for artificial intelligence and to work in Alexa products like the Echo smart speaker range.

At this time, most of the Alexa's processing happens in the cloud and by doing part of this processing right on the device using the AI chips, Amazon will significantly reduce Alexa's response time.

Clearcast, which pre-approves adverts in the United Kingdom, confirmed Amazon had assured them during the clearance process that there was a security step in place so people must verbally confirm an order placed through the Echo once Alexa asks for active confirmation. That communication relies on a good connection and could still take several seconds.

Amazon the India launch of its range of Alexa-powered Echo devices last October. Adding such capability could, at least temporarily, give the Echo a key portability advantage over other smart speakers, the vast majority of which also rely on wall outlets.

Amazon's move to develop AI chips follows similar moves by both Google Inc. and Apple Inc. to design AI chips in-house and brings it up against both Intel Corp. and Nvidia Corp., which now offer AI-focused chip technology. Alexa is more powerful than Siri in our testing (heck, Siri needs some help, like Apple Maps).

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It's not clear when Amazon will start working on its own AI processors, but it has spent the past few years gaining the expertise to do so. In the past, the company had also acquired Israeli chipmaker Annapurna Labs. And just a few months ago, it purchased smart doorbell and camera startup Blink. But he think Amazon is unlikely to offer the kind of support for commercial sales of the chip that other longtime chipmakers do.

Robots are the next step in using technology to explore sexuality.

Amazon is not the first major company in competition to produce its own A.I. chips.

The Cloud Cam and Echo can only be used for so long before they need to be plugged into a power source, while Blink cameras can last two years on one pair of AA lithium batteries.

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