It's been a little more than four days since the Falcon Heavy rocket blasted into space at mind-blowing speeds - making it the world's most powerful rocket to successfully launch into the cosmos. However, he seems to have captured the nub of space exploration well when you consider that Nasa needs a billion dollars a launch to do what he has done in under $90 million with Falcon Heavy. Minutes after launch, the rocket boosters separated and dropped toward Earth, with the two side boosters landing flawlessly in sync on two landing pads at Cape Canaveral.
"2018 will be a transformative year for Tesla, with a high level of operational scaling", CEO Elon Musk said in an earnings press release. Its launch marks the first time a private enterprise has sent a vehicle this powerful into space. Elon Musk himself had lowered expectations before the launch. At first, it looked like a normal thing.
You can only imagine what the aliens will think when they figure out how to listen to that, then a bit later find Starman and Musk's auto. But maybe there is more than meets the eye. The Falcon Heavy has been promoted as providing a cost of roughly US$1,300 per kg of payload, while the space shuttle cost approximately US$60,000 per kg. It's nearly something born out of the extraordinary and most people would definitely be interested.
Musk is a masterful marketer, and the red ink may not stem investors' excitement. Combining the glamour of launching the heaviest rocket on Earth towards space with the exciting mystery of space travel to sell the Tesla brand was simply genius.
In fact, Virtual Telescope might still be engaged in its livestream of the Roadster as you read this article. Since the end of the space shuttle program in 2011, NASA has been paying extortionate rates for US astronauts to fly to and from the station on Russian rockets.
"We expect investors will remain split on results and that shares will trade sideways as bulls remain patient on Model 3 production".
SHIFTING TARGETS: Tesla delivered 103,181 vehicles a year ago, up 35 percent over 2016 and ahead of its targets.
The Roadster is being carried by the second stage of SpaceX'sFalcon Heavy rocket, which the company hopes to eventually use to transport both astronauts and citizens to the moon and Mars.
"Even if the vehicle will be able to avoid any serious collisions, it is unlikely that he will not face the micrometeorites and other space debris", said Professor of chemistry Indiana University William Carroll.
So, based on the corrected numbers, the auto actually won't make it as far as the asteroid belt, as Musk claimed in his tweet. It was an opportunity that Musk couldn't pass on and this could just be the most important move yet in pushing the Tesla Roadster and the overall Tesla Brand. Tesla has never made a full-year profit since it went public in 2010. SpaceX too was a beneficiary of this marketing stunt. But Tesla's Design Studio is at SpaceX headquarters in Los Angeles, and Tesla routinely stages events there. A lot of observers might have forgotten about the company that actually launched the rocket and moved on to thinking about the company whose badge was on the hood of the auto.
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