Aldi officially recognised as the nation's favourite supermarket

Aldi It along with Lidl has seen substantial growth in Britain in the last few years

The annual survey of 6800 shoppers judges the UK's top supermarkets on their shopping experience over the last six months both online and in store.

The annual customer satisfaction survey found that shoppers were impressed by Aldi's "fantastic prices", awarding it a five-star rating in value for money and an overall satisfaction score of 74%.

Tesco (LON:TSCO) is working on a plan for a new discount grocery chain to take on Aldi and Lidl, The Sunday Times has revealed.

Some Aldi shoppers have got more than they bargained for in recent weeks, though; one customer reporting finding a rat in a bag of frozen vegetables, while in a separate incident a woman discovered a live stick insect in her salad.

Waitrose dropped down to fourth as its customers gave it a two-star rating for its value for money, in contrast to Aldi's five.

Although shoppers described Aldi as "untidy" and having rushed checkouts, its pricing knocked higher-end supermarket Waitrose off the top spot and edge ahead of Marks & Spencer in second place.

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"Aldi and Lidl have won over their customers with value for money, knocking Waitrose off the top spot".

Morrisons.com and Waitrose.com came joint third, and the fifth spot taken by Amazon Fresh which rolled out its service to an additional 42 United Kingdom postcodes previous year but is not yet available nationwide.

"We are also a business that is and has always been committed to doing the right thing, most recently reflected in our aim to eliminate plastic packaging from our own-label range by 2023".

Alex Neill, the consumer group's director of home products and services, said: 'With food costs rising it seems as though shoppers have felt the pinch and are voting with their feet and wallets'.

Which? quizzed 6,800 members of the United Kingdom public about their grocery shopping both in-store and online.

Asda remained at the bottom of the table for online deliveries where it has been for more than a decade.

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