Winter Olympics TV Schedule: Stream, Channels, Dates, Opening Ceremony

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The ratings for NBC's coverage of the pre-Winter Olympics in PyeongChang, South Korea, dropped by almost 40 percent in the key demographic compared to the 2014 games, according to The Hollywood Reporter Friday. Four years ago, NBC didn't offer cable coverage or live streaming to compete with the network's prime-time coverage. NBC's main channel airs snowboarding, alpine skiing and figure skating.

"We look forward to adding to this milestone as the drama of the Games unfolds over the next few weeks", said Dan Lovinger, executive vice president of advertising sales for NBC Sports Group, a unit of Comcast Corp.

Pressure is now on NBC to see if it can drive viewers to Friday's primetime Opening Ceremony coverage, even though all of TV-watching America will have had the opportunity to stream the affair throughout the day.

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All of which unsurprisingly put NBC in the gold medal spot among the Big 4, but its numbers were a distant silver compared with the 2014 Winter Olympics at Sochi, Russia. Coverage begins on Saturday, Feb. 10 with a live presentation of the Women's hockey qualifying round.

CNBC: CNBC is back with its popular evening coverage of curling. The PyeongChang soft launch on NBC and NBCSN matched CBS and the NFL Network's Thursday Night Football broadcast of October 5, 2017.

NBCOlympics.com/NBC Sports app: Authenticated users who log in with their TV provider accounts can livestream 1,800 hours of coverage across a variety of connected devices. The Rio games were the first that NBC also streamed online simultaneously, and those viewers are included in the overall viewership count.

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