Twitter just turned a profit for the first time ever

Twitter reports first profit

Twitter has been one of the most popular social media platforms in the world for the past decade. Year-on-year spend on stock-based compensation was $102 million in Q4, down from $134 million; R&D dropped from $120.3 million to $78.3 million; and sales/marketing dropped from $223 million to $163.5 million. And to be fair, this is part of a trend: Last quarter, Twitter lost far less money than it did a year ago at the same time, with $21 million in red ink compared to $103 million lost in the third quarter of 2016. The troubles have been compounded by stagnant user growth. Thanks to a slow crackdown on abuse and purging of fake accounts and bots, Twitter's seen growth completely stall overall, with a significant decline in US users.

The company, which has been cutting expenses, turned a profit of $91 million, or 12 cents per share, for the first time. It will be interesting to see if Twitter can keep this up.

For the fourth quarter, Twitter reported revenue of $732 million, up 2% year-over-year. "I'm proud of the steady progress we made in 2017, and confident in our path ahead".

The report of the profits was recently released to Twitter shareholders.

Nick Fletcher, Vice President, Rakuten Marketing, said: "This is a momentous occasion for Twitter".

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Yuval Ben-Itzhak, CEO, Socialbakers said that with new innovations such as the release of 280 characters, threads, and live content features, Twitter's new strategies are successfully regaining the valuable commitment of marketers.

"It's now about taking that scalable model and using it to reach new user groups to increase their user base", he said. Twitter made a decision to go public in 2013.

Finally, Twitter has reported its first quarterly net profit last day and the topped Wall Street targets as the video ad sales have risen by a comparative margin. This should ultimately help continue to differentiate the platform, drive user engagement and increase the user base.

James Cakmak, of Monness, Crespi, Hardt & Co., said in a client note that Twitter needs to attract more new users, adding that it is trading at a "lofty premium" given expected earnings.

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