After tackling the problem of open defecation in his last film, Toilet Ek Prem Katha, Akshay Kumar is here to do away with the stigma that surrounds menstruation and sanitary napkins.
He said on Facebook, "One and a half years ago, I had written and registered a film based on the works of Arunachalam Muruganantham and Saati biodegradable sanitary pads".
The takeaway would be that any man who helps women, especially with dirty, dirty, women's hygiene is a super-hero. Film critics also praised the movie with a positive word of mouth and most of the media groups rated it with 4 and 4.5 stars.
People are prone to give the verdict of any movie as hit or flop based on the first-day box office collection.
The film has received very big support from celebrities nationwide, who participated in the "PadMan Challenge" and shared their photographs holding up a sanitary napkin to spread awareness about menstruation hygiene. "Most actors are fantastic at capturing body languages of people but he didn't do that". Many people are saying that the movie has lost the buzz due to this. Inspired by the life of a south Indian businessman Arunachalam Murgunantham, who invented low-priced sanitary napkins for the women of villages and poor family backgrounds, "PadMan" received positive feedback from the audiences.
The Pad Man challenge also completely ignores the unsustainability of commercial sanitary napkins. Social causes taken up by Bollywood for a movie's promotion does not remain a subject of interest to them once the movie has been released.
Interestingly, though Padmaavat released a while back the film still continues to run in theatres. Akshay has chosen the route of bravery in terms of his film choices by spreading complex social messages in a simplistic way and that might not always convert into big box office.
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