Akshay Kumar: I Didn't Have Enough Money To Support Socially Relevant Cinema

'Entertainment for a good cause'

Padman is not about box office, it is about fanning or magnifying the conversation around a woman's basic right to menstrual hygiene, says R. Balki, director of the film. From Swara Bhaskar to Homi Adajania, celebrities are calling the film uplifting, inspiring and phenomenal. Today many women are willing to share their experiences about menstruation and their need for hygiene more openly, without feeling conscious that the men listening in. Those invited for the screening were the people associated with UN India, including school principals, who later joked that kids bunk school to watch a film, but this was the first time so many school principals are doing the same.

"Pad Man" stars Akshay Kumar as Muruganantham, while Radhika Apte plays his wife.

"Padman" based on real man Arunachalam Muruganantham, the man who invented a machine to produce low-priced sanitary pads.

The "Khiladi" of Bollywood Akshay Kumar who is all geared up for the release of his upcoming biopic "Pad Man" said he hopes the film will be successful in bringing changes in our society.

On a special request of I&B Minister Smriti Irani, UN India (United Nations India) organised a screening of Pad Man in Delhi on Tuesday. " Pad Man is a mix of that", states the filmmaker. If only the makers tapped into the same audience as the real Pad Man did.

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Although he manages to draw the scorn of his fellow villagers and community, he finally succeeds in making a cost-effective machine that produces low-priced and hygienic sanitary napkins that can be afforded by rural and poor women. She firmly believes that the idea is to generate awareness about menstrual hygiene and shouldn't be used as an excuse for women to be treated any differently or take a leave. As he settles down after a quick smoke in between interviews to talk about the film which releases this Friday, Balki recalls the time when A. Muruganantham had told him that to be famous one did not necessarily have to make money.

Twinkle said women should not use menstruation as an excuse to go on a leave. This practice of bringing together social causes and entertainment with brand messages had started in advertising long ago. Even Hollywood hasn't made a film on such a topic.

Reflecting on three years of hard work, and the positive intent behind it, Khanna, who also addressed the topic at Oxford Union, said she hopes "Pad Man" becomes a movement.

Although the challenge has proven to be an excellent marketing technique and it wouldn't be problematic if left at that, but the challenge claims to eliminate the stigma and taboo surrounding menstruation. "With menstrual hygiene being a global issue, I hope it becomes part of the wider worldwide discourse, too".


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