Twitch challenges YouTube with new video producer instruments, Disney partnership

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This new tool designs Twitch broadcasts around prerecorded videos, enabling streamers to essentially hold viewing parties for their followers.

One of the features of Video Producer is called Premieres, which Twitch describes as being similar to opening night for movies. They will also be able to rebroadcast existing videos as Reruns. Unless you've subscribed to the creator's channel or opted to receive alerts when that creator uploads, you won't always know when that creator posts a new video. However, partnership doesn't mean that they have to create videos only for Twitch. In the past, the only way to add video to Twitch was to record it live.

This is all an attempt for Twitch to expand beyond its current streaming structure into pre-recorded videos similar to that of its rival, taking the opposite approach than YouTube. How about the new tools imbedded in Twitch for on-demand content?

Social video site Twitch has sealed a landmark deal with Disney that will see four of its largest creators comes to the platform to create exclusive content.

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Among the controversy surround YouTube's newest Partnering policy, Twitch has taken the time to unveil its new Video Producer suite alongside an exclusive deal with Disney. The company wouldn't provide specifics about the type of content or the frequency with which these creators will upload to Twitch, but a Twitch representative made a point to say that the company doesn't control the type of content its creators make.

While Twitch is still mostly known for its gaming livestreams, the platform launched the ability to broadcast pre-recorded videos back in 2016 as part of its efforts to become a more viable YouTube competitor. This entitles the platform to exclusive content from four of YouTube's biggest stars, including Jacksepticeye, Markiplier, LuzuGames and Strawburry17.

These Twitch changes come after a new slew of changes at YouTube.

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