Lighter, more refined 2019 Ram 1500 makes Detroit debut

Our Editorial: Will EVs drive industry future?

Crains Detroit Business reports that this is "the first meaningful attempt to... normalise the future of driving".

In 2017, Ford's F-series performed strongly in North America reporting a more than 9% year on year increase in sales.

While Tesla is the most prominent electric vehicle maker, "soon it will be everybody and his brother", Daimler AG Chief Executive Dieter Zetsche told reporters on Monday at the Detroit show. The 2019 Ranger was introduced at the Detroit Motor Show this week with more available features and technologies spread across several configurations.

Farley also touched on news made earlier in the week at the Detroit auto show, where Ford announced plans to roll out 40 new electrified models by 2022, spending $11 billion to do so.

Speaking at the Detroit Auto Show, Mr Ford said the focus would be on electrifying existing Ford models without naming any specific cars. The ambitious target that Ford has set itself is 40 hybrid and fully electric vehicles in its range by 2022.

That's in accord with recent moves by GM, which is working with the U.S. Army on hydrogen fuel cell vehicles.

"We have a lot of new products coming in the next two years", he said, including 25 new-vehicle launches and a refresh of more than one-third of the Ford portfolio before the end of the decade. MacLeod used to drive an F-150 and now he drives a GMC Yukon SUV, but he prefers Ford trucks and will buy a Ranger if he likes what he sees.

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Tesla, a relatively new electric auto market, has the unique challenge of scaling its products up to VW's level - Tesla's problem is acute, as Ford and GM produced more than 1 million vehicles in 2016, while Tesla sold 80,000. They are under pressure as well from Tesla's success in creating electric sedans and SUVs that inspire would-be owners to flood the company with orders.

On Sunday, Ford introduced a new Mustang Bullitt sports auto, Ranger pickup truck and Edge ST sports utility vehicle, with a tech-heavy presentation including interactive video and sound effects.

FordFord revealed on January 14, 2018 the all-new 2019 Ford Ranger for North America, bringing midsize truck fans a new choice from the company. "The only question is, will the customer be there with us?"

The expanded engineering capabilities enabled by the Ford Engineering Laboratory will allow the team to control a network of world class facilities in China, England, Germany, and the U.S. Through this network, the EPE team will take advantage of globally connected technologies to develop light, durable EV batteries.

The company also plans to look for ways to cut costs.

So relax, Ford-heads, if Hackett has his way, your Mustangs and your Rangers are gonna be around for years to come - they just won't take gas, and you won't be driving them.

Hackett says passion for Ford is at an all-time high.


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