Teens Risk Their Lives With 'Tide Pod Challenge'

Rob Gronkowski

So, they've come up with a detergent deterrent to get ahead of the narrative, and show that, hey, they've done all they can to warn people that you shouldn't eat Tide Pods, no matter how amusing the premise of digging in on a bag of laundry detergent seems to be.

The stunt has sent at least 40 teens to the hospital so far this year.

The challenge has gone viral with countless memes, videos and pictures posted on different social media outlets encouraging others to join in.

It's hard to look upon 2018 as a clean slate full of possibility and the potential for positive change when the first trend to go viral involves consuming... laundry detergent.

For any type of exposure, question, or if you need help, call the local poison center at 1-800-222-1222, or text poison to 797979.

How legit is the Tide Pod Challenge?

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In a hilarious PSA, Gronk tells teens to stop partaking in the risky social media challenge and to use the laundry detergent pods only for washing your clothes.

Even one of Tide's most prominent spokespersons, Patriots tight end Rob Gronkowski, has joined in the fight against the challenge.

So the company released a public service announcement video on Twitter Friday, helpfully noting, "What should Tide PODs be used for?" These are people who are going out and actively going to look for them to ingest them.

Following the craze, Tide issued a statement: "Our laundry packs are a highly concentrated detergent meant to clean clothes ..."

Procter & Gamble, the maker of Tide products, says that the pods "should not be played with. even if meant as a joke" and that safety is "no laughing matter".

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